I often hear clients exclaim that even though they communicated their message, it still wasn’t heard. It’s a frustrating situation: the organization takes tremendous time and effort to get the message out, and then cue the crickets. As a communicator, my job is to ensure that the message is received and understood by the intended…
Do you require that clients fill in forms? I’m going to go out on a limb and say you answered yes. These can be for everything from new client intake to requesting a service. Let’s look at the way designing business forms can impact your relationship with clients Feline Frustration When you ask that a…
One of my most loved corporate documents has to be the style guide. Sure, strategic plans are full of important information and often directly impact the day-to-day operation and success of an organization, but the style guide holds the key to how those strategies are communicated beyond the management team.